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Acting in accordance with our values

Sustainable management from the origin of the raw ingredients to the finished product is the company philosophy that we have been putting into practice for more than 85 years. As a family-run Swiss company, we attach a great deal of importance to sustainability, honesty and transparency.

The significance of sustainability at Holle

Operating sustainably and making a social commitment have always been part of our company’s fundamental values. For us, this means constantly re-evaluating ecological, social and economic issues in the interests of people and nature. In more than 85 years of company history, our Holle sustainability strategy has helped us to become one of the leading manufacturers of organic food for babies and infants.

We are deeply aware of our responsibility towards each other and the future of our little ones. We have shaped our corporate strategy and orientation to enable us to respond flexibly to changes in the extremely dynamic organic market and thus operate efficiently and successfully.

We create structures that can grow with us

People and the environment have always been at the heart of everything we do. After all, this is the only way to create products that deserve being labelled as ‘sustainable’. Over the years, we have developed our corporate structure to nurture and promote this way of thinking whilst also leaving room for progress.



  • assume responsibility for all core tasks, from cultivation and processing to delivery.
  • procure premium raw ingredients – for consistently high quality and safety.
  • maintain long-term, fair partnerships at all levels of value creation.
  • go far beyond the stringent requirements of the baby food sector.
  • develop our recipes in close collaboration with our production partners and align them with nutritional recommendations.
  • constantly inspect our products throughout the entire delivery and production process – with the strictest testing procedures and cutting-edge analytical methods.
‘We operate in accordance with the principle of maximising meaning rather than maximising profit.’
Peter Kropf, Chairman of Holle Board of Directors



Our Code of Conduct

Holle is committed to responsible and sustainable business. This includes the value-oriented philosophy of an environmentally friendly and socially compatible culture throughout our value chain as well as open and trusting collaboration with our business partners. We have defined the relevant principles and requirements for our business partners in the Holle Code of Conduct. We want them to serve as the basis of relationships between everyone involved in the value chain.

Our Code of Conduct is based on the principles of the International Labour Organisation, the UN Global Compact, the OECD Guidelines, the Universal Declaration of Human Rights of the United Nations, the United Nations Convention on the Rights of the Child and parts of the German Supply Chain Due Diligence Act. Our Code of Conduct also covers important aspects of environmental protection and animal welfare.

Our awards

Great Place to Work

As part of the ‘Best Employer in Europe 2021’ Great Place to Work study, we were crowned as one of the best employers from more than 3,000 companies in 36 countries, landing an excellent third place.
Previously, we also won second place in the ‘Companies with 20–49 Employees’ category for the Best Employer in Switzerland award.

Sustainable commitment: strong to very strong

Every year since 2017, Holle has been awarded with the distinction of ‘strong to very strong’ for its sustainable commitment in the baby food products category.
Which companies or brands stand for a high level of ecological, economic and social responsibility? To find out, DEUTSCHLAND TEXT and ServiceValue carry out an annual online survey across Germany.

Demeter Honorary Award

In 2015, Holle won the Demeter Honorary Award for its pronounced spirit of innovation and commitment in the area of sustainability.